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MY WORK / VISUAL DESIGN / SPRITE
LEMON-PAID SOCIAL
Working with the 'Fresh Yourself' creative platform, I visually directed these thumb-stopping social ads - designed to cut through the nonsense of modern digital life and to get young adults to stop overthinking and get their heads out of their phones.
Yes, I can see the irony well enough too, thank-you.
To compliment the overthinking concept, we created memes, giphy's and a set of animations based on the product intrinsics. Finally we produced a set of content aimed at highlighting the change from a green plastic bottle to clear plastic, something that is much easier to recycle.
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