MY WORK / PRODUCT DESIGN / INSTATRACKS
YOU CAN CALL ME AI
What happens when you take users' Instagram pictures, throw in a sprinkling of AI and then run it through a bespoke generative music engine?
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Instatracks is what happens - the world's first* personalised, automated music video generator.
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*it possibly isn't, but at time of creating, I couldn't find another.
"What is this witchcraft?" I hear you ask, well let me explain.
Firstly, the user selects images from their Instagram feed (or these can be selected at random), then the technology layer analyses the images (using Google Cloud Vision), and outputs a set of keywords, based on what it 'sees'. These keywords are inserted into variable slots in randomly selected pre-defined rhyming couplets, put to music and then 'sung' (or is it 'sang'?) by Amazon Polly.
The final stage pulls everything together into short, shareable videos. Pretty neat eh?
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Ok, I admit this may seem a little crude now, with the advent of democratised AI tools, but back in 2018 it was 💯.
Results.
Instatracks ran in Germany, where we used music producer and influencer Rezo to front the campaign. We got over 12,000 user generated and shared videos over the 6 week campaign.