MY WORK / VISUAL DESIGN / FANTA HALLOWEEN
JOHN CARPENTER APPROVED*
For 3 years I visually directed a program of work establishing Fanta as the #1 choice for teens at Halloween in Western Europe...
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And do you want to know what was really scary about all that content? Version control... 😱
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*Probably.
But one person who definitely did approve was Take That frontman Gary Barlow, who used our Snap lenses to wish all his fans Happy Halloween!
The program of work covered: Snapchat lenses and filters, central and localised social content, website assets, OOH, dOOH.
I worked end-to-end on this program of work from ideation and direction, through production, filming and designing. There is a load more stuff, made across the 3 years, which I'm willing to share on request, but I think you get the idea - Halloween and Fanta, Fanta and Halloween...🎃