MY WORK / VISUAL DESIGN / DR PRAGER
BRAND GLOW UP
Beauty guru and polo neck aficionado, Dr Michael Prager needed an injection of newness into his digital identity and strategy for his skincare range, Urban Protect.
After conducting desk and user research, (working with a senior strategist) we repositioned the brand and created a distinct and standout visual identity system. Add in new website, press ad, packaging and social media templates and the brand had never looked so buff and shiny.
The visual identity system reflected and amplified the brand / product truths of Pioneering skin health, Luxe simplicity and a Partnership with nature.
The core of the brand visualisation is the juxtaposition of urban and nature photography, creating either harmony or contrast but always output to create a cinematic essence.
That juxtaposition and cinematic essence can be seen everywhere, through every customer touchpoint, both digital and analogue, for example, here, in the packaging design.
