MY WORK / VISUAL DESIGN / BATCHELORS X FFVII
CHICKEN TIFA*
Take a popular instant snack product and mix it up with the remake of possibly the most iconic 90's Playstation classic and you just might find yourself in a nightmare of branding and usage rules and guidelines.
Deep breath... Check.
Coloured pencil's and pad... Check.
Lawyers on speed dial... Check.
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*That pun doesn't really work as Tifa actually appears on the BBQ Beef flavour noodles...<sorry>
Once the partnership design approach, typography and product packaging artwork had been established, translating it to the myriad requirements for the retailer (Tesco) was the next task.
Competition microsite, trade press, shopper, dOOH were all produced to support the promotion - Tesco's most successful to date.
Results.
Ok, ok - results aren't necessarily relevant when highlighting the design process and outputs - but they were so good, I couldn't resist...
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276,000 competition entries
940,000 new shoppers (75% had never bought before)
46% sales uplift
£6,700,000 incremental value
623% increase in display distribution points YoY
OG Cloud is still the best IMO